Social Media News in a Nutshell: 14 – 20 August 2017

Team has compiled this week’s news in social media for you. With these summaries published every week, you can follow the latest developments and make your brand and your team ready for the ever changing world of social media. To get our weekly summaries by email, just fill in the following field 🙂



Snapchat 2017 Q2 Earnings Report:

Snapchat has released the highly anticipated Q2 results and has documented its poor course. According to the report, the platform could only increase the number of users throughout Q2 by 4% and 173 million new users.


Facebook Introduces New Look to Comments:

According to the announcement shared by Facebook, the platform is preparing to release a new design to increase the readability of comments. According to the report, comments will now be displayed on a colorful background making it easier to read. In addition to these changes, the changes in the area of the interaction buttons are also attracting the attention.


LinkedIn Tests Video Creation Tool:

According to Mashable, LinkedIn is preparing to release a new feature that users can create videos via its mobile app. This feature, which can attract the interest of users who want to make their professional sharing in video format, is now being tested with a limited number of users and is expected to be rolled out all over the world in the near future.


Snapchat’s New Feature: Crowd Surf

According to TechCrunch, Snapchat is preparing to launch Crowd Surf, a new feature that can be used for crowded events. Crowd Surf uses artificial intelligence to detect snaps recorded by different users at the same time and publish them in sequence, allowing an event to be viewed from different angles. This feature, which looks quite interesting, is likely to be effective when the users submit plenty of snaps.


LinkedIn Messaging is Now Smarter:

LinkedIn reports that the platform offers a richer experience for its users with the innovations it has made in its messaging feature. With the update, users will be able to see the online status of the contacts in the chat section or in the profiles they are reviewing. At the same time LinkedIn is also accelerating users who look for a jobs to reach out to friends in the company that listed the job via messaging.


Facebook Updates In-Video Ads Placements:

According to an announcement shared by Facebook, the platform now offers new features that advertisers can optimize their placements for in-video ads. These new features will be available on both Facebook and the Audience Network.


Instagram Threaded Comments:

Instagram reports that the comments on the platform will be organized in threads as if they are on Facebook. It is stated that this change will take place within a few weeks.


Facebook’s Trending News on Mobile:

According to TechCrunch, Facebook is getting ready to launch its new section called Trending News in its mobile app. According to the report, this section will be able to display trending news around user and comments about the topic of the friend’s. The feature is currently being tested in the U.S.


YouTube Tests Live Watch Counts:

According to Android Police, YouTube is preparing to show the number of people watching a video at the same time. It is not yet clear when this new feature at the top of your interaction buttons will be published.


Facebook Tests Targeting Store Visitors:

According to the Marketing Land report, Facebook offers a new targeting feature for advertisers with physical stores. According to this feature, advertisers will now be able to target people who have already visited their stores. To be able to use this feature, the location must be addressed.


Facebook Adds New Controls to Branded Contents:

Facebook continues to make improvements to help marketers amplify branded content and control their campaigns with creators. According to the report, advertisers may now be able to support their own content ads that are published on another page. Previously, this content had to be shared on the page itself.