Team Sociality.io has compiled this week’s news in social media for you. With these summaries published every week, you can follow the latest developments and make your brand and your team ready for the ever changing world of social media. To get our weekly summaries by email, just fill in the following field 🙂
Facebook Introduced New Watch Tab:
Facebook announced its Watch feature has taken its place on the platform as a new tab that makes it easier for users to watch videos. Facebook users can watch videos that are uploaded by their favorite shows or trendy and liked videos by their friends, and they can create watchlists.
YouTube Launches Chat and Share Features:
With the announcement shared by YouTube, the platform has released 2 new features that will make it easier for users to share videos with their friends. With these features, users will now be able to share their favorite videos with friends in the app. YouTube also seems to have made the platform more social with its chat feature.
Instagram Tests Going Live with a Friend:
Instagram announced that the platform is testing a new feature that allows users to broadcast live videos with their friends. Tested at the moment with a small group of users, this feature is stated to be available worldwide in the coming months.
Facebook Updates Clicks and Impression Reporting:
According to the announcement, Facebook will not charge for accidental clicks on advertising activities on the Audience Network. It was stated that the unintentional clicks would be detected by spending less than 2 seconds on the site where users are directed. With the impression metric, advertisers will now be able to see the number of unbilled impressions in the gross impressions.
Facebook Introduces New Show Pages:
With the Watch tab being launched on the week we passed on Facebook, the platform has agreed with 30 new broadcasting partners, including MLB and WNBA. Also according to the announcement, TV shows will now have their own page designs on mobile and will make it easier for users to access the episodes of the show.
Google Creats Its Own Discover Feature:
According to TechCrunch, Google is preparing to launch a Discovery feature that can be viewed on mobile searches. This feature, similar to Snapchat’s Discover, will enable mobile users to see the interactive content of publishers at the top of search results.
Facebook Shuts Down Its Stand-Alone Groups App:
Facebook announced the platform will no longer update its stand-alone Groups application. As of September 1, 2017, users won’t be able to login into the Facebook Groups application and the Facebook will focus on improving the groups in the main app.